Large survey of buying behavior in the Randstad and North Brabant areas

The retail industry has changed in recent years. Where online shopping has experienced strong growth, vacancies are more often visible on the street and stores are changing into, for example, catering or housing. Municipalities and provinces, together with retailers, are committed to attractive inner cities, village centers and a complete retail offer. To do this as well as possible, periodic research into buying behavior is of great importance.

In early September, a large-scale survey will therefore start in the Randstad and North Brabant. This study will show where residents do their shopping, shopping and targeted purchases and how satisfied they are with the various shopping locations. This information will reveal the functioning and attractiveness of shopping areas and thus help municipalities and provinces to strengthen and improve shopping facilities.

The survey is being conducted at the request of the Provinces of North Brabant, North Holland, Utrecht and South Holland. The municipality of Nuenen is also participating in the study, which is being conducted by research firm I&O Research.

Participants wanted

The fieldwork will start from September 13. During this period, residents from the municipality of Nuenen will also be invited to participate in the survey. They will receive a written invitation in their mailbox on behalf of the provinces. The households have been randomly selected. They can participate by completing a questionnaire online. Residents who do not receive a letter but would like to participate can complete the questionnaire at www.startvragenlijst.nl/koopgedrag. 

Among all survey participants, 100 €25 Hospitality Gift Cards will be raffled off.

Privacy guaranteed

Participants' privacy is guaranteed in accordance with new privacy laws (AVG). Participants' answers are not linked to their residential address and are used exclusively for the 2021 Shopping Streams Survey.

Learn more

For more information about the study, there is the website www.kso2021.nl. That includes a short video explaining the study. Email can be sent to info@kso2021.nl.